Shop Small in Shaw on 11/30/19

The historic Shaw neighborhood in South St. Louis City is a vibrant community filled with tight-knit neighbors who go out of their way to support each other. Small Business Saturday on November 30 is no exception. In a world of competition for shoppers’ limited dollars, local Shaw businesses are, instead, working together to bring customers to their neighborhood to encourage holiday shopping at small, local businesses.

Positioned between the long lines and traffic snarls of Black Friday and one of the biggest online shopping days of the year, Cyber Monday, is Small Business Saturday, which celebrates American small businesses. First observed in 2010, the national holiday encourages shoppers to patronize the small, local, brick and mortar businesses on Main Street that constitute the backbone of the American economy. Shoppers can expect to find great deals on unique products and services and fun events focused on us interacting – and valuing – our neighbors. The economic impact is powerful. When shopping locally $68 of every $100 spent stays in the community, while only $43 stays in the community when shopping at a national chain, per the Business Alliance for Local Living Economies, a nonprofit that advocates building strong local economies (Source: Forbes, November 2017). 

Shaw Small Business Saturday participants give shoppers even more reasons to shop local, including in-store incentives and special discounts, plus complimentary refreshments, holiday cookies, and hot chocolate. 

Santa will be making a special appearance at The Wagamama, located at 4102 Shenandoah! Bring your kids (human or furry ones – or both!) from 11 a.m. to 1 p.m. and have photos taken by Lynn Terry Photography for $15, or you can take your own photos at no cost.

Shaw shoppers can pick up a map at participating businesses in November. Shaw Small Business Saturday is organized by the Shaw Neighborhood Improvement Association.

Click the images below to view a map and list participating businesses.

About Lauren Thorp

Having "retired" from the world of fast-paced tech startups, Lauren instead sought to exercise her creativity by opening a home and gift boutique. When she and her family bought a home in the Historic Shaw Neighborhood in South St. Louis City in 2016, she was ecstatic that it came with a retail space on the side of the property that used to be a candy shop over 100 years ago. She is renovating it into dream shop filled with a rustic bohemian mix of vintage home decor, gift items for the family, and launching in early 2019, a selection of women's clothing. For more information on her clothing, join her Facebook Group at